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March 11 2009


At Google, we believe that ads are a valuable source of information — one that can connect people to the advertisers offering products, services and ideas that interest them. By making ads more relevant, and improving the connection between advertisers and our users, we can create more value for everyone. Users get more useful ads, and these more relevant ads generate higher returns for advertisers and publishers. Advertising is the lifeblood of the digital economy: it helps support the content and services we all enjoy for free online today, including much of our news, search, email, video and social networks.

That’s why Google has worked hard to create technology that makes the advertising on our own sites, and those of our partners, as relevant as possible. To date, we have shown ads based mainly on what your interests are at a specific moment. […] There are some situations, however, where a keyword or the content of a web page simply doesn’t give us enough information to serve highly relevant ads.

We think we can make online advertising even more relevant and useful by using additional information about the websites people visit. Today we are launching “interest-based” advertising as a beta test on our partner sites and on YouTube. These ads will associate categories of interest — say sports, gardening, cars, pets — with your browser, based on the types of sites you visit and the pages you view. We may then use those interest categories to show you more relevant text and display ads.

We believe there is real value to seeing ads about the things that interest you. If, for example, you love adventure travel and therefore visit adventure travel sites, Google could show you more ads for activities like hiking trips to Patagonia or African safaris. While interest-based advertising can infer your interest in adventure travel from the websites you visit, you can also choose your favorite categories, or tell us which categories you don’t want to see ads for. Interest-based advertising also helps advertisers tailor ads for you based on your previous interactions with them, such as visits to their websites. So if you visit an online sports store, you may later be shown ads on other websites offering you a discount on running shoes during that store’s upcoming sale. (Official Google Blog)
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A lot of things about HuffPo’s “big news” pages often confuse me.

March 10 2009

Is there a disease or something where your body just doesn't maintain a regular temperature?


I thought there were safeguards against such internal volatility : (

Maybe you are just geisty.

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“One of the most labor-intensive nursing home tasks is bathing frail residents. For this job, Sanyo Electric has introduced what is essentially a robot bathtub. Costing about $50,000, it closes around a patient who is seated in a wheelchair. The wash and rinse cycles operate automatically.” (#)


At one nursing home run by Matsushita Electric, a package of sensors is placed inside a teddy bear. From time to time, the bear asks its human companion a question. Then, judging by the response time, it decides whether a nursing assistant should be called.

Is it really good to introduce the olds to the idea that some inanimate objects are worthy conversation partners?

SEIU, Chamber Of Commerce Dust Up Started With A Tweet

I think it’s pretty clear that eventually the recession will be blamed on Twitter. It would make everyone happier.

March 07 2009

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Something had obviously gone wrong. I had personally curated a series of articles, blog posts and essays that I was genuinely interested in, but somehow the resulting collection felt like a to-do list, yet another inbox on my computer waiting to be un-bolded. What I really wanted was a nicer user interface to these articles.

So I copy-and-pasted the text of my unread articles from Instapaper into a PDF, uploaded it to Lulu.com, and ordered a single book. (#)

"It's always been the 80s and 90s and it always will be!"

Submitted as a discussion topic (all this has happened before…).

March 06 2009

A no-future nihilism bled from the very grain of Moore and Gibbons’ pop vision of the 20th century. But that’s a real problem for the movie, since the Cold War nuclear fears of the ’80s never did come to pass. Watchmen isn’t boring, but as a fragmented sci-fi doomsday noir, it remains as detached from the viewer as it is from the zeitgeist. (EW via Defamer)

March 05 2009

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It’s “the entities” that I’m worried about.

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No news is good news?

March 04 2009

It’s true: Barack Obama’s new logo, to be stamped on all stimulus-funded projects, is “less fascist” than the militaristic New Deal logos of the 1930s. (Gawker)


March 03 2009

Play fullscreen


Face Tracking an avatar! (via KevinAires)


In the aftermath of the 9/11 attacks, the Justice Department secretly gave the green light for the U.S. military to attack apartment buildings and office complexes inside the United States, deploy high-tech surveillance against U.S. citizens and potentially suspend First Amendment freedom-of-the-press rights in order to combat the terror threat, according to a memo released Monday. Many of the actions discussed in the Oct. 23, 2001, memo to then White House counsel Alberto Gonzales and Secretary of Defense Donald Rumsfeld’s chief lawyer, William Haynes, were never actually taken. (Newsweek)

Really? The military? Attacking residential and commercial buildings in the US?

I guess they were sort of ahead of the curve on concluding that it was already the post-apocalypse.

New Terminator 4 trailer. It will probably be bad but I’m pretty confident I will enjoy it.

A US clinic has sparked controversy by offering would-be parents the chance to select traits like the eye and hair colour of their offspring.

The LA Fertility Institutes run by Dr Jeff Steinberg, a pioneer of IVF in the 1970s, expects a trait-selected baby to be born next year.

His clinic also offers sex selection. (BBC)

March 02 2009

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March 01 2009

For the record


isn’t there some agreed upon thing where one does not say things that might give things away? or does this not give anything away and i am a crazy? oh dear.


Daniel (Number 7) is Starbuck’s father. Also, they’ll ultimately settle on Kobol. That is all.

These are predictions, clearly.

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